Communication: An IntroductionSAGE, 2000 M02 11 - 219 pages Written as an introduction for beginning students, this book offers a thorough, yet lively, overview of human communication in all its aspects. Accessibly written and assuming no prior knowledge of the discipline Communication: An Introduction: offers a thorough, yet lively, examination of all aspects of human communication, including: a summary of its nature, form and function; a detailed analysis of all the levels of communication; a description and overview of the different traditions of communication studies; and a consideration of the future of communication - as a phenomenon and as a field of research. |
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Page vii
... innovation and diffusion 129 131 5.9 Organizations for furthering adoption and diffusion 5.9.1 The general pattern 135 135 5.9.2 Lobbying 135 6 Societal Communication , Mass Communication 138 6.1 6.2 Types of societies , types of ...
... innovation and diffusion 129 131 5.9 Organizations for furthering adoption and diffusion 5.9.1 The general pattern 135 135 5.9.2 Lobbying 135 6 Societal Communication , Mass Communication 138 6.1 6.2 Types of societies , types of ...
Page viii
... innovation 7.6.2 Popular music 7.7 190 191 191 192 Computerized international communication : the global village green ? PART FOUR : THE FUTURE OF COMMUNICATION 196 199 8 The Future of Communication and Communication Research 199 8.1 ...
... innovation 7.6.2 Popular music 7.7 190 191 191 192 Computerized international communication : the global village green ? PART FOUR : THE FUTURE OF COMMUNICATION 196 199 8 The Future of Communication and Communication Research 199 8.1 ...
Page 20
... innovative studies of organizations ( see section 5.3 ) . ) Some concrete examples of differential development in three different traditions of communication research will now be presented with a view to illustrate and support this line ...
... innovative studies of organizations ( see section 5.3 ) . ) Some concrete examples of differential development in three different traditions of communication research will now be presented with a view to illustrate and support this line ...
Page 29
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Contents
XX | 29 |
XXI | 31 |
XXII | 32 |
XXIII | 35 |
XXIV | 37 |
XXV | 40 |
XXVI | 42 |
XXVII | 43 |
LXII | 111 |
LXIII | 114 |
LXIV | 118 |
LXV | 120 |
LXVII | 121 |
LXVIII | 123 |
LXIX | 126 |
LXX | 127 |
XXVIII | 44 |
XXIX | 46 |
XXX | 48 |
XXXI | 50 |
XXXII | 53 |
XXXIII | 55 |
XXXIV | 56 |
XXXV | 60 |
XXXVI | 61 |
XXXVII | 62 |
XXXVIII | 63 |
XXXIX | 67 |
XL | 68 |
XLI | 72 |
XLII | 73 |
XLIII | 76 |
XLIV | 80 |
XLV | 82 |
XLVI | 84 |
XLVII | 87 |
XLVIII | 88 |
LI | 90 |
LII | 91 |
LIII | 93 |
LIV | 95 |
LV | 97 |
LVI | 98 |
LVII | 100 |
LVIII | 101 |
LIX | 103 |
LX | 107 |
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Common terms and phrases
adhocracies adolescence agents of socialization and/or basic behaviour beta coefficients called cell century characteristics characterized communication research communication studies countries course Culture in Society decades defined developed diffusion dimensions disciplines discussed example expressed family communication climate Figure formal models functions group communication homo sapiens human communication important individual communication influence innovation instance interaction international communication international organizations Internet interpersonal communication language least less mass communication mass media means munication networks number of different offers organizational communication orientation patterns perspective phenomena political position power distance primarily processes production relations relationships relatively represent Rosengren scholarly science and scholarship sectors so-called social sciences societal systems sociogram sometimes specific speech acts spiral of silence structure substantive theory Sweden Swedish symbols television tend tendencies traditional TV viewing types typology uncertainty avoidance units variables various weak tie Wheel of Culture World Wide Web