An Exploratory Analysis of the Relationship Between Higher Education and Television: A Focus on Big-time College SportsUniversity of Wisconsin--Madison, 2003 - 166 pages |
From inside the book
Results 1-3 of 29
Page 101
... significant . Although the study group and the control group show a difference of $ 739,075 for alumni donations ( 65 % more is given by alumni at the study schools than at the control schools ) , one would expect to see that difference ...
... significant . Although the study group and the control group show a difference of $ 739,075 for alumni donations ( 65 % more is given by alumni at the study schools than at the control schools ) , one would expect to see that difference ...
Page 109
... significant difference for alumni donations between San Diego State and the control universities , t ( 7.350 ) = -2.875 , p < .05 . Likewise , the independent - samples 1 - test for television exposure revealed a significant difference ...
... significant difference for alumni donations between San Diego State and the control universities , t ( 7.350 ) = -2.875 , p < .05 . Likewise , the independent - samples 1 - test for television exposure revealed a significant difference ...
Page 139
... difference should be seen in subsequent years and maintained over time . In this case , the difference gap widens , suggesting something is occurring with the study group that ... significant differences between the study group and the 139.
... difference should be seen in subsequent years and maintained over time . In this case , the difference gap widens , suggesting something is occurring with the study group that ... significant differences between the study group and the 139.
Common terms and phrases
academic addition advertising alumni and non-alumni alumni donations alumni giving amount analysis application data athletic department athletic success basketball big-time college sports brand broadcast build California State University campus Chapter collected colleges and universities compared conducted conference contributions control group control universities coverage created critics dependent determine Diego State University dollar effect enrollment ESPN examined existing Exposure No TV factors Female Out-of-State field Figure football team Fresno State University Fullerton higher education impact important in-state included increase independent-samples t-test individual institutions intercollegiate athletics interpreting kind Male Out-of-State marketing mean measure national television exposure non-alumni donations peer institutions period play positive present programs questions received relationship Report revealed San Diego schools season selected significant difference skewness Sperber statistical strong study group suggests Table television appearances ten-year tests TV Exposure variables versus winning