An Exploratory Analysis of the Relationship Between Higher Education and Television: A Focus on Big-time College SportsUniversity of Wisconsin--Madison, 2003 - 166 pages |
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academic addition advertising alumni and non-alumni alumni donations alumni giving amount analysis application data athletic department athletic success basketball big-time college sports brand broadcast build California State University campus Chapter collected colleges and universities compared conducted conference contributions control group control universities coverage created critics dependent determine Diego State University dollar effect enrollment ESPN examined existing Exposure No TV factors Female Out-of-State field Figure football team Fresno State University Fullerton higher education impact important in-state included increase independent-samples t-test individual institutions intercollegiate athletics interpreting kind Male Out-of-State marketing mean measure national television exposure non-alumni donations peer institutions period play positive present programs questions received relationship Report revealed San Diego schools season selected significant difference skewness Sperber statistical strong study group suggests Table television appearances ten-year tests TV Exposure variables versus winning