Advertising and Branding: Concepts, Methodologies, Tools, and ApplicationsInformation Resources Management Association IGI Global, 2017 - 1806 pages Presents the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring coverage across a range of topics, such as customer retention, brand identity, and global advertising, this publication is designed for professionals, researchers, academics, students, and managers. |