Design Literacy: Understanding Graphic DesignAllworth Press, 1997 - 277 pages Although created to fulfill ephemeral needs, great works of graphic design often become memorable cultural icons representing the times and places of their origins. Design Literacy presents ninety-three "object lessons," specific histories examining the contexts in which well-known, unknown, and anonymous works have made decisive contributions to the evolution of graphic design. Steven Heller and Karen Pomeroy create a mosaic of design stories that offer a series of valuable lessons in how design works and an engaging history of graphic design from the late nineteenth century to the present. Tracing the development of each work, Heller and Pomeroy explain its role in design history and how it relates to the cultural milieu from which it emerged. Design Literacy is a quick remedy for designers and students of design suffering from a diet of too much "eye candy" and hungry to understand the forces at work behind the visual power of great works of graphic design. |
From inside the book
Page 92
... design history . " This antipathy was not entirely a knee - jerk reaction to the new , but it did reveal an inevitable generational schism . On the surface trends and fashions were being scrutinized , while underneath lurked discomfort ...
... design history . " This antipathy was not entirely a knee - jerk reaction to the new , but it did reveal an inevitable generational schism . On the surface trends and fashions were being scrutinized , while underneath lurked discomfort ...
Page 270
... Design History : An Anthology . Cambridge and London : The MIT Press , 1995 . Ewen , Stuart . All Consuming Images . New York : Basic Books , 1988 . Freeman , Judi . The Dada and Surrealist Word - Image . Cambridge and London : The MIT ...
... Design History : An Anthology . Cambridge and London : The MIT Press , 1995 . Ewen , Stuart . All Consuming Images . New York : Basic Books , 1988 . Freeman , Judi . The Dada and Surrealist Word - Image . Cambridge and London : The MIT ...
Page 271
... Design : History Meets Theory . " Visible Language 28.4 . 1994 . Marchand , Roland . Advertising the American Dream : Making Way for Modernity 1920-1940 . University of California Press , 1985 . Margolin , Victor , ed . Design Discourse ...
... Design : History Meets Theory . " Visible Language 28.4 . 1994 . Marchand , Roland . Advertising the American Dream : Making Way for Modernity 1920-1940 . University of California Press , 1985 . Margolin , Victor , ed . Design Discourse ...
Contents
Object Lessons | 1 |
Nie Tadeusz Trepkowski | 11 |
Grapus Posters Grapus | 17 |
Copyright | |
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