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" We can now see that a writer must disguise his art and give the impression of speaking naturally and not artificially. Naturalness is persuasive, artificiality is the contrary; for our hearers are prejudiced and think we have some design against them,... "
Rhetoric and Irony: Western Literacy and Western Lies - Page 121
by C. Jan Swearingen - 1991 - 344 pages
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Aristotle: The Poetics: "Longinus": On the Sublime. Demetrius: On Style

Aristotle - 1927 - 528 pages
...X¿7ei>< 7re?rXa<r/x¿i'ii)s dXXà ire^wtorus • торге ^ор тпванЬ», ineivo Se Tovvavribv, " a writer must disguise his art and give the impression...prejudiced and think we have some design against them, as if we were mixing their wines for them " (tr. Roberts). 438 after in a style meant to carry conviction."...
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Greek Rhetoric and Literary Criticism, Issue 53

William Rhys Roberts - 1928 - 184 pages
...truth.' 3B If there must be art (as there surely must) it must be hidden, as Aristotle prescribes: 'A writer must disguise his art and give the impression...prejudiced and think we have some design against them, as if we were mixing their wines for them.' 3e It should be noticed that Demetrius never uses the word...
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Christian Plain Style: The Evolution of a Spiritual Ideal

Peter Auksi - 1995 - 396 pages
..."does affect its intelligibility" (3.1.14043). And the best style will be both natural and appropriate: "a writer must disguise his art and give the impression...Naturalness is persuasive, artificiality is the contrary" (3.2.14040). Appropriateness requires a weighty, solemn style for a grave subject; and if achieved,...
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Political Style: The Artistry of Power

Robert Hariman - 2010 - 272 pages
...Perhaps this is why Machiavelli's artistry is so subtle at precisely this point. Aristotle's observation that "a writer must disguise his art and give the...impression of speaking naturally and not artificially" had been refined within Renaissance culture to a preoccupation with suggesting mastery by ease. 16...
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Selling the Free Market: The Rhetoric of Economic Correctness

James Arnt Aune - 2002 - 246 pages
...twofold: ( 1 ) It is disingenuous in denying its own "rhetoricity." As Aristotle wrote in the Rhetoric, "a writer must disguise his art and give the impression of speaking naturally and not artificially" (cited in Hariman 1995: 203nl6). Realism is a form of artifice, as members of rhetorical cultures understand,...
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